Here’s the cold, hard truth: if you’re not using video as a part of your content marketing strategy, you’re losing out. Think about the last video you watched online. Maybe it was a funny clip on YouTube or a tutorial on how to do something new. Whatever it was, there’s a good chance that you found it more engaging than reading text on a screen. That’s why video content is so significant for businesses in 2022 and years beyond – it’s an incredibly effective way to engage with the audience and keep them interested in what you have to say.
With over 2 billion users, there’s no better way than YouTube to reach a large audience through video content quickly. However, only a few businesses have a YouTube channel today. If you’re not one of them yet, it’s time to get on board.
But how does a business go about making and sharing video content? What kind of videos should you make? To answer these questions, we’ve put together a list of ten incredible video ideas for your business YouTube channel.
1. Explainer Videos
Explainer videos effectively engage customers and explain your product or service in a concise, easy-to-understand way. An explainer video can even be the first step in your sales process. Your business can create a video that leads viewers to your website and then redirect them to a page where they can read more details about your product and purchase it.
Explainer videos are also very beneficial for those who work in marketing or those with technical minds who might struggle to explain something over the phone or via email.
2. Demonstration Videos
Demonstration videos are a commendable way to show off your products or services. You can do a video walkthrough of your app in action, give demonstrations on how to use your product, or even demonstrate the physical features of your product.
If you have instruction manuals for your products, consider doing a demonstration video that highlights each step along with text descriptions for your viewers.
3. Introduction Videos
Introduction videos are a great way to introduce yourself to your customers and get them excited about what you have to offer. It provides a personal touch that shows people that your business is real and that you care about helping others through your work.
An introduction video can also help viewers feel more comfortable doing business with you. If you’re new to online marketing or haven’t given your viewers a glimpse of what they can expect, an introduction video might be just the thing to get you started.
4. Live Feed Videos
Live feed videos are great because they allow you to bring your viewers along with you as you go about your daily activities. Whether it’s something relaxing like relaxing on the beach or something more exciting like sky diving, live feed videos can be fun for both you and your viewers.
Doing live feed videos can be challenging with any workstation, but it is well worth the effort. You can answer customers’ questions via email, comment on current events, showcase something new at your business, or advertise specials online.
5. Behind-the-scene Videos
Behind-the-scene videos can be a lot of fun for your viewers and an excellent way to connect with them. You can capture moments in the office, at trade shows, or when you’re simply out and about in your community.
These types of videos also don’t have to be limited to just your business; they could also highlight your business team members. For example, you may showcase your employees in the office doing various activities or share your marketing photoshoot.
6. How-to Videos
How-to videos are helpful for those who need that extra bit of instruction or guidance. There are plenty of tutorials for just about anything online. Still, some people prefer a video as their go-to instructional guide instead of reading a blog post or text tutorial. Sometimes a video is more accessible to follow along rather than written instructions.
How-to videos are also excellent for businesses that sell products that consumers might not know how to use safely or effectively. It can be efficient to have a visual demonstration available for those who need it.
7. Customer Testimonial Videos
Testimonials are an effective way to engage customers and give them a voice to talk about their experience with your product or service, but customer testimonial videos are even better. For example, if you sell shoes for children, you could have a video of your young customers talking about their favorite features. You can also do testimonial videos that highlight specific product claims or show how your product or service has helped them in some way.
8. Animated Videos
Animated videos are a way to stand out in an increasingly competitive market. Animation can be used for all kinds of business marketing, but it is especially useful to engage children, teens, and young adults.
If you own a store that sells toys or baby items, animation tutorials can benefit your customers who might not be acquainted with how to use or care for the products. Animations also make it possible to show things like product features and components that images can’t do as well.
9. Whiteboard Videos
Whiteboard videos are a creative way to make an impression on your audience and explain complicated topics simply. You can use this type of video for tutorials, product demonstrations, and even business explainers.
They’re also good for businesses who want to explain the problem they solve or show what happens without their service or product. These types of videos are also beneficial when you want to explain something that’s not typically easy to show in images, like the effects of pollution or how a faucet works.
10. Thank You Videos
Thank you videos are a great way to put a face to your business and show customers how much you appreciate them. If you’re an online business, you could put together a thank you video that features different employees and highlights what they do to make the company great. People are more likely to trust your business if they can see where it’s coming from and what makes it so special.
Summing It Up
We’ve covered a lot here. Some types of videos might work better for your business than others, so it can be helpful to consider which type you should use or how many types you should have.
There are a lot of available online resources that you can find, both free and paid. You may use VEED online video editing tool to edit your video.
But whatever you do, don’t be afraid to get creative and stand out from the rest of the businesses in your industry. Pick the one that will best fit your company or product, and work on getting started!