FashionLuvy today announced the official launch of FLX LyfeStyle™, its flagship umbrella brand that brings together a diverse portfolio of fashion labels under one roof. Designed to make fashion simple, fast, and fun for men, women, and kids, FLX LyfeStyle unites signature sub-brands and services to deliver clothing and accessories for every mood, occasion, and lifestyle.
A Family of Fashion Brands
FLX LyfeStyle is more than a brand – it’s a collective of fashion experiences, each with its own identity yet aligned to FashionLuvy’s vision of accessibility and innovation.
● InstaBloom™ – Where Beauty Meets Bold
Your go-to for glam, glow, and gorgeous. From lipsticks and eyeliners to full makeup kits, InstaBloom™ curates iconic picks from Lakme, Maybelline, and MAC, empowering bold, expressive looks.
● InstaGleam™ – Every Product Tells Its Story
A visual-first showcase where every outfit shines with its own narrative. InstaGleam™ helps shoppers connect emotionally with fashion through video-led product storytelling.
● LaceLee™ – Confidence Inside and Out
A women’s innerwear brand that blends comfort, elegance, and empowerment. From breathable cotton essentials to luxurious lace, LaceLee™ ensures women feel stylish and supported every day.
● KidZuno™ – Clothing Childhood with Care
Fashion designed to celebrate milestones and imagination. KidZuno™ offers playful, comfortable, and stylish kids wear that reflects personality and confidence.
● LanisterLondon™ – Premium Menswear
A luxury menswear label crafted for the modern gentleman. LanisterLondon™ delivers timeless elegance and precision tailoring for formal occasions.
● NOYR™ – Dark Luxury Lives
A bold streetwear brand for today’s youth. NOYR™ blends edgy designs, modern fits, and everyday comfort, empowering self-expression and fearless style.
Innovation Through FLX AI™
At the heart of FLX LyfeStyle is FLX AI™, FashionLuvy’s innovation hub. Leveraging artificial intelligence, FLX AI™ enhances product discovery with resilient search pipelines, error-proof workflows, and personalized recommendations. For shoppers, this means smarter choices, greater convenience, and fashion that feels tailor-made.
Why FLX LyfeStyle Matters
FLX LyfeStyle redefines fashion accessibility by:
- Offering curated collections across categories and
- Bridging the gap between manufacturers, vendors, and
- Supporting both B2C shoppers and B2B buyers with transparent
- Delivering direct-from-manufacturer pricing, secure payments, and real-time Together, these elements create a seamless ecosystem where fashion is not just purchased
– it’s experienced.
About FashionLuvy
FashionLuvy is an independent Indian multi-vendor fashion marketplace offering curated collections for men, women, and kids. With innovative features like InstaTrial™ (try at home while delivery), InstaReturn™, InstaDelivery™, and InstaGleam™ video showcases, FashionLuvy delivers a risk-free,
confidence-driven shopping experience.
Under the FLX LyfeStyle umbrella, sub-brands such as Lanister London (premium menswear), LaceLee (women’s innerwear), KidZuno (kid swear), and NOYR (streetwear) bring diverse styles to every lifestyle segment. Together, FashionLuvy and FLX LyfeStyle redefine fashion accessibility, combining affordability, innovation, and trust for modern Indian shoppers.
Visit: www.FashionLuvy.com Email: [email protected] Phone number: +91 777-888-2409
